New Sheffield app rewards Insta posts with free food

Picture the scene. You’re at one of your favourite trendy Sheffield restaurants, your food has just arrived and you’ve whipped out the iPhone to flex for the Gram. A standard night out, right?

Imagine this. If you’re Insta post gets more than, for example, 50 likes, you can claim a free bottle of wine the next time you visit that restaurant? Sounds spot on, doesn’t it? That’s where Ashley Staines and the DoubleTapp app come in.

“It’s about using your customers as a marketing tool and the customers being rewarded for it. So customers, get posting, get tagging, rack up them likes and then head back to that venue to make use of that free bottle of wine or cocktail. I want to say hard earned, but let’s be honest, it’s not hard at all.”

It’s a win-win situation, especially with a bunch of Sheffield restaurants on West Street, Ecclesall Road and Kelham Island already signed up to the app. “We’re looking at launching in late-March, we’re going to ramp it up with flyering, paid ads on Instagram and influencers getting the word out.

“Instagram is a social network, but companies really aren’t leveraging that network effect yet. They spend so much time working on their content and continue posting to their following of say 5000 people but using DoubleTapp, in just one day they could have 10 customers posting to their followings of 1000 each”

The man behind the app, Ashley Staines, is familiar with the Sheffield food scene and, since leaving the city a few years back, has watched the food scene grow from afar. “I graduated from Sheffield University in 2013 and spent six years as an investment banker at Goldman Sachs but I’d had enough. I wanted to make something, it didn’t matter what. I love the idea of people loving something I’ve come up with.

“I came back in July 2018 to launch DoubleTapp after raising 100k through friends and family. We’ll be doing a lot more crowdfunding as the year goes on too, so watch out for that!”

When the app launches on Friday 22 March, punters can sign up and claim a free bottle of prosecco at Honeycomb or two free cocktails at Pina and OHM.

Cafe Rouge
Honeycomb (pictured)
Kettle Black
Lost and Found
The Wick at Both Ends
Twisted Burger Co

DoubleTapp launches on Friday 22 March. More information found at

In association with, the local box office.

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