National broadcaster Channel 4 has today confirmed that Sheffield is out of the running for one of its UK creative hubs, but has committed to working with the Steel City in the future.
Councillor Mazher Iqbal, cabinet member for business and investment at Sheffield city council, said: “We produced a brilliant bid for Channel 4 and we know that it has given the city a big boost to be considered as a new home for the broadcaster.
“We are absolutely determined that this is just the start in fulfilling our ambitions to build a world-leading digital and creative industry. We have so many pieces already in place from grass roots film-makers and digital journalists to established operators with a global reach like Warp Films. We have two award-winning universities turning out the film-makers and journalists of the future as well as the UTC and Sheffield College who played such an important part in our bid.”
John Mothersole, chief executive of Sheffield city council, said: “We are naturally disappointed after pulling together such a strong bid which brought the city together. The message is clear – we are a city that can shout about its many strengths and be a force to reckon with.
“The feedback from the broadcaster was clear – we excelled and our people excelled, and my thanks go to everyone who got us to this stage. Channel 4 has committed to work with Sheffield in the future.”
Image: Philip Toscano/PA
