Sheffield F.C.’s disability team have revealed their stylish new kit, sponsored by some of the city’s distinguished independent businesses; Drop Dead, Peter and Paul design agency, Steeze record and clothing label, and Warp Films.
The choice of independent sponsors for this year’s kit reflects the team’s unique outlook. Steeze, a clothing and record label founded by BBC Radio 1 DJ Toddla T, champions “distinctive and attractive or impressive way of doing things”; Warp Films’ productions are consistently acclaimed for providing alternative windows on the world. Peter and Paul prides itself on communicating a brand’s difference through creative ideas, while Drop Dead clothing – founded by Bring Me The Horizon’s Oli Sykes – celebrates the unconventional.
Credit: photography by Nick Eagle
Sheffield F.C.D.T.‘s under 12 coach Peter Donohoe said: “We’ve got four uniquely Sheffield independent businesses across music, fashion, design and film – they’re all maverick creatives doing their own thing, but with an international audience. I think a lot of our kids are unique in many ways and embracing the difference is something that relates strongly back to the sponsors – they are people that have succeeded by doing things differently.”
Mark Herbert, joint CEO of Warp Films, jumped at the opportunity to get his logo on the kit. “My son Sam joined the club two years ago and he has loved every minute of it. It’s inspirational seeing this eclectic mix of kids train and play. We make a diverse range of films, looking for heroes in unusual places, so it felt right to be associated with Sheffield F.C.D.T.”
If you’d like to get involved with the club – or think your children might like to join – contact Ruth Wittenburg on 0796 247 1556. Training sessions are every Saturday at Hillsborough College, Livesey Street.
