Photography: Marc Barker
Just around the corner from the Heart of the City, this new vintage store is quickly becoming a favourite spot for many in Sheffield. Based in a location steeped in vintage clothing history, Good Good Vintage is a place where fashion meets community. Co-owned by Jack and Suzy, the independent shop has evolved from a small online venture into a thriving brick-and-mortar business, bringing curated vintage pieces and a cool social space to the city centre.
The pair have taken the city’s vintage scene by storm, with a store that competes on an international level. It’s become a must-visit spot in the city centre for anyone with a love for vintage fashion. They started out in Sheffield by hosting warehouse open weekends that drew huge crowds and selling at markets to build a community. Due to high demand, they opened their store on Carver Street. “People come into our store from far afield,” says Jack, “and it’s often a port of call for visitors to Sheffield.”
Good Good Vintage immediately stands out from other vintage stores – the quality is second to none, and it’s super affordable. “Everything you’ll see is hand-picked,” says Suzy. “We go once a month, usually to different locations in Europe, and literally hand-pick every single item. With 10 years’ experience, we cater for both men and women.”
Their stock includes everything from European designer labels, branded outdoor wear, and American workwear to fun Y2K pieces. Prices start at just £8, with a huge range of affordable true vintage pieces alongside higher-end branded items like Stone Island and Prada.
“We price-check online, and then we always make it cheaper in the shop,” Jack explains. “People want a good buy and it’s important to have something for everyone.”
As well as fashion, the café space, DJ events and live music nights is indicative of Good Good’s community focused ethos.
The shop also organises regular stock drops, focusing on popular brands. “We’ll get loads of Burberry – like 400 pieces – and do a big Burberry drop,” adds Suzy. “And then Carhartt and Patagonia… these are very popular pieces and we get them in huge quantities.”
Beyond the fashion, Good Good Vintage has created a community-focused space. The shop isn’t just about shopping – it’s about bringing people together. “It’s way more fun being a physical store than online,” Jack says. “You get to meet people. It’s a lot more face-to-face, which is great.”
To enhance this, the store has created a small café space, open throughout the week while also hosting events, DJs on Saturdays and live music nights. “We have live music, a temporary bar – it’s a really nice vibe, with candles and tables out,” Suzy says. These events, alongside the relaxed atmosphere of the store, make it a place where people feel comfortable hanging out, whether or not they’re shopping.
Jack and Suzy’s journey has taken them from London to Edinburgh, to Leeds, and now Sheffield, where they feel at home among the city’s thriving independent scene. “It’s been an evolution into the shop we see today,” Suzy says. “We were sceptical – like, surely this won’t work, loads of overheads – but you just build confidence, and it’s been great. We did a pop-up here for a year to try it out before renovating.”
They’re also proud to continue the legacy of their store’s location, which was once Freshmans. “It would have been such a shame if it was turned into something else,” says Jack. “It’s been a vintage store since the 90s. The previous owner wanted it to stay a vintage shop, and we’re really happy to keep that going.”
Whether you’re after a one-of-a-kind vintage piece or just a welcoming space to have a brew, pop in and see the Good Good team at 6-8 Carver St. Open 7 days a week Monday to Friday from 11am to 5:45pm, Saturday from 10am to 6pm, and Sunday from 11am to 5pm.
@goodgoodvintagesheffield
