In 2019, New World Trading Company, owners of The Botanist Sheffield, announced it was to open a second site in Sheffield City Centre as part of the much-anticipated Heart of the City scheme – but today we have received the first official confirmation of the new name and brand concept.
The Furnace, which will be situated on Furnival Gate near the recently opened Marmadukes cafe, has been named in tribute to the city’s industrial spirit following a digital survey consulting over 8,000 residents.
Liam Wood, Head of Recruitment at The Furnace, said: “Sheffield is famous for being an industrious city, so we’re excited to meet the hard-working local staff as we open up applications to join The Furnace family.”
Nalin Seneviratne, Director – City Centre Development, Sheffield City Council: “We are delighted to see The Furnace nearly completed and look forward to it opening next month.
“It’s always wonderful to see new businesses open. It is a venue of real quality run by a much-celebrated UK operator and we’re confident it will be a strong addition to the city centre. Located a stone’s throw from HSBC and CMS’s new office development, it will undoubtedly appeal to the after-work social crowd.
“With its bespoke Sheffield brand and styling, the venue looks fantastic and I’m sure after several lockdowns over the past 12 months, the Sheffield public can’t wait to go and try it out.”
Andrew Davison, Project Director, Queensberry, continued: “New World Trading Company is one of the most impressive bar operators in the UK and we are hugely excited to see them open as part of Heart of the City and help enhance the city centre’s food & drink scene. The original and Sheffield-influenced brand is a clear reflection of the confidence the operator has in Sheffield City Centre as a destination and the work that is currently taking place on the scheme.
“With Heart of the City, there is a real ambition to only introduce brands of quality. The anchor commercial tenants in HSBC and CMS have been complemented by fashion retailers Monki and Weekday, independent café Marmadukes and now The Furnace – all of which reflect our vision for a premium and diverse offer that celebrates some of the very best local independent and national brands.”
We’ll be bring you a closer look at this new venue in time, but for now, sling them a follow on socials via their website for updates.
