Gin company LUXLO (bottled right here in Yorkshire) have changed the summer drinks game with the launch of a new low-calorie, low-alcohol drinks range.
After launching their selection of 100% sugar-free flavoured drinks earlier this year, LUXLO are serving up a new alternative in the fast-growing lower alcohol category aimed at the more mindful drinkers as they head back to bars and restaurants feeling more conscious than ever of health, wellbeing and consuming empty calories.
At just 20% ABV per 25ml measure, these beautifully presented sups can provide a more considered option when letting your hair down.
Steve Adams, Founder of LUXLO, told Exposed: “When the idea for LUXLO first began to take shape, there weren’t many products available in the low and no category, never mind a lower ABV alternative to a full-strength gin. Now, the sector is growing fast to keep up with consumer demand and it’s so encouraging for us to see so many others joining the party.
“LUXLO is a sugar-free, lower ABV and low-calorie spirit but packed with flavour thanks to the juniper base and nine carefully selected botanicals that are all individually distilled. The challenge for us was developing a great tasting product without adding sugar while maintaining a lower ABV.”
Health and wellness are a hugely important combo these days, especially following the anxiety and stress caused by a worldwide pandemic, so giving consumers transparency on what is in their drink in terms of sugar and calories is a key message for the LUXLO team – particularly as the debate continues over hospitality venues being bound by government to display the calorie content of drinks on menus. LUXLO is also vegan-friendly and gluten-free.
Head distiller Matt Servini tells us, “It isn’t about compromise – it’s about choice”, which is why he’s worked hard with the team to develop an inviting range of flavoured lower ABV spirits. The flavoured gin market has boomed over the last few years but if you are actively looking to consume less alcohol, then the choice of lower ABV flavoured spirits is limited.
“Seeing how the low and no category is emerging really shows that brands are listening to consumers, and we’re excited to be a part of this trend. While many Millennials and Gen Z are mindful drinkers, they still want to enjoy themselves. With LUXLO they can drink less and drink better,” says Matt.
LUXLO currently comes in four flavours: the original Ginny for those who love the juniper tastes of some spirits, Blood Orange for citrus lovers, Passion Fruit if you are looking for something exotic, or Pomegranate & Raspberry for that popular taste of pink berries.
All four varieties are available in attractively packaged 70cl bottles at £30. Perfect for gifting, the large bottles are also available as a miniature discovery gift pack featuring all four varieties for £16.
Time for a guilt-free tipple, we reckon!
Available on Amazon, Drinkwell, Master of Malt and www.luxlospirits.com or for trade enquiries contact trade@luxlospirits.com.
