It’s an exciting time for the UK mattress industry right now. By the first quarter of this year, the sector saw a 28% boost, representing revenue of over $3 billion. Not only are mattress makers in the UK laughing all the way to the bank, they’re cackling all the way to the calendar as the market is forecasted to grow by almost 3% through to 2023.
Size
As the population continues to explode, the world needs mattresses now more than ever. As a result, we’re seeing mattress companies spread out all over the place. Branches are being built not only in bustling cities, but in upcoming ones as well, all in effort to anticipate the expected demand.
Most companies seem to be growing, with online bed and mattress brands recording improvements of up to 74 percent.
Not all the mattress brands in the UK are having a tea party though, as Casper has had to deal with a massive loss of 42 percent, even the mighty Sealy has is going through a rough patch with a loss of 24 percent recorded so far this year. This has caused many to realize that now is not the time to bask in success.
Nevertheless, Dreams is still managing to grow by 16 percent, despite the fact that the brand was already ahead. This should tell you that there’s always room for improvement in the industry, no matter how well the brand has done previously.
If you look at how some of the big guys have been losing out, you can tell there’s going to be a lot of newbies trying to replace them, in fact, we’re bound to see mattress start-ups on the rise in Britain.
Trends
It’s nothing short of incredible; the productivity achieved on this little island of Great Britain. It’s a competitive landscape, filled with companies using cutting-edge techniques and technologies to achieve their objectives.
The students are becoming the teachers and the underdogs are doing everything they can to keep up and get ahead. SEO has taken centre stage, with the rookies taking advantage of this innovative marketing strategy, realizing that it’s more relevant than the old school marketing methods.
In fact, SEO is a mighty weapon in the battle for market share dominance and it’s one of the secret weapons the new companies are using to get more business. As technology continues to take over the world, people want products and services delivered to them at the speed of light and as a result, the internet is only going to play a more critical role.
Consider how the market leader Dreams has taken advantage of the word ‘bed.’ If you’re going to search for beds to buy in the UK online, Dreams will not only be on the first page, it’ll be one of the first pages you see.
Type in the phrase ‘double bed’ and once again you’ll be confronted with dreams.co.uk. This is the secret to being the market leader and Dreams totally gets it.
New products are being introduced to the mattress industry in the UK. With smart mattresses and more natural, organic products getting the spotlight, diversity will only gain relevance in the future of the industry.
People have different needs in choosing a mattress, the wider the range of clients they can cater to, the more successful the mattress maker is bound to be.
Insights
Image is the name of the game. Things like certifications and after-sale services; this is what it’s all about. If a mattress company’s return policy is pleasing to the customer; that’s not something to take for granted. If a mattress company can cater to hippies that want to save the world by offering natural and organic mattresses, that’s more business for them.
In fact, US mattress companies like Nectar Sleep are now competing for market share in UK by catering to this and similar niches. Nectar Sleep started selling Mattress to UK customer in September of 2018 and yet it’s one of the fastest growing brands in the country in terms of popularity.
Needless to say, digital marketing is indispensable to the mattress sector right now, and companies that can sell their products online continue to be the star players of the industry. It’s all about making the most out of less, hence the need for more digitization and automation.
With computers and sensors involved in the process, less energy and resources are to be used, and this will help mattress makers maximize profits in an environmentally-friendly way.
