Did you know that there is a direct relationship between music and the way you enjoy your favourite alcoholic beverage?
It may surprise you to know that there are several studies that are currently being conducted on how music can enhance a person’s enjoyment or otherwise taste of drinks and beer in particular.
It may not be news to you that the type of music you listen to can play a significant role in your overall mood and state of wellbeing. Studies have shown that listening to pacy, loud and hard banging music like heavy metal or even rap music can raise your adrenaline levels which is great if you want to accomplish energy tasking projects.
Similarly, when you listen to soft, Melo music like blues, country or even classical music, you are more likely to relax and at peace with yourself. Music indeed has therapeutic qualities that people around the world have been tapping into for centuries.
A Music And Beer Case Study
At the prestigious Oxford University in England, a Professor of Psychology, Prof. Charles Spence has been researching on how music affects the way people perceive the flavours in the beer they drink. One case study involved subjects drinking a Belgian beer brand while listening to both high and low pitched music.
The subjects who listened to the high-pitched music while drinking the beer had the perception that the alcoholic beverage had a sweeter taste. On the other hand, those subjects that drank the same brew whilst listening to low-pitched music perceived the taste of beer as not so sweet.
Imagine drinking beer whilst playing a Boku Casino 2019 mobile game and listening to high-pitched music at the same time. Your adrenaline levels are sure to spike, you will feel more motivated to play and even better, your beer will taste ever so good.
According to the University Professor and researcher, the ability of music to influence the taste of beer was what he termed “effective ventriloquism”. This is a term used to describe how the music liked by an individual can make the person have nothing but good thoughts about the alcoholic beverage they intend drinking.
In a similar vein, if a person doesn’t like the music he/she is listening to, he tends to transfer that dislike to the beer they intend drinking. While this may seem like something out of the twilight zone, there is some real credibility to it all.
For example, have you ever wondered why fast food restaurants tend to play high-pitched music while classy restaurants tend to keep their background music on a down-low?
The idea is for the music to cause you to drink and eat quickly so that you can vacate your table in good time for other customers to occupy it and so on. Also, classy restaurants tend to play classical or jazz music to keep you seated at a table for much longer, which ultimately leads you to spend more money in the process.
