The amazing beer mat, also widely known as a coaster, is made out of high-quality, absorbent material. These mats are specially used to protect surfaces from moisture and condensation from cold or hot drinks. Also used to prevent drinks from sliding around beer mats also help in enhancing convenience for customers visiting a bar or a pub.
While they may seem pretty insignificant but beer mats are now used in homes, bars, restaurants, clubs and many other places. Moreover, in recent years, the world of beer mats has achieved great popularity as they are now used as promotional items to enhance brand image and identity.
However, that’s not all that beer mats are used for. As years have passed, beer mats have become collectables with a number of people across the world building their exciting collections of exquisite beer mats.
Now as beer mats have changed over the years, so has beer mat printing. As beer mats all over the UK are printed with fascinating designs, advertisements, and mini-games, this is the right time to use printed beer mats to your advantage.
That’s why, to help you understand them a little more and make the most out of printed beer mats, today, we will tell you a little bit about their history and future.
The Early Days of Beer Mats
Tracing back to the 19th century when small pieces of cork were being used by German taverns to protect their tables, the beet mat was invented.
As time went by, these beer mats were soon used in bars and pubs across the world with simpler materials like paper or cardboard.
In these times, the printing on the beer mats was pretty basic and they merely served a practical purpose. Plain, unadorned and dedicated to only preventing surfaces from drips and stains, these beer mats soon evolved into something more.
The Rise of The Beer Mats
As beer took on the world as one of the best drinks for adults, so did the demand for beer mats. In the 20th century, we observed the rise of beer mats with new printing techniques and materials that allowed more colourful patterns and intricate designs.
With the mass production of beer mats and new printing techniques, more and more people began using beer mats in their homes, bars, and restaurants. Soon enough, beer mats were being used as advertising tools!
Beer Mats as Advertising Tools
With the increasing popularity of beermats, advertisers soon found themselves the opportunity to use them for promotional and advertising purposes.
By printing logos, slogans and other forms of branding on these beer mats, businesses started distributing them across the country. Not only did this allow an opportunity for businesses to expose consumers to their brands but it also helped target the perfect audience.
Beer Mat Materials and Printing Techniques
Later on, as paper and cardboard became less sustainable, a number of new materials were introduced in the world of beer mats. Today, beer mats are made out of different materials like silicone, rubber, kraft paper and pulp.
Moreover, beer mat printing techniques have also evolved, allowing better and faster printing with the help of lithography and then digital printing. This allowed marketers to make the most out of their advertising campaigns by using the most high-quality beer mats.
The Future of Beer Mat Personalisation
As advancements in technology open a world full of possibilities, printed beer mats can now be endlessly personalised. This allows the opportunity for greater creativity and more unique designs, enhancing the way beer mats are used forever!
Beer Mats and The Environment
Although in recent years, beer mats have become massively eco-friendly and sustainable, the production and disposal of some beer mats are still a concern. This is especially because many manufacturers still use unsustainable ink and paper for their beer mat productions to cut costs. Not only does this lead to beer mats filling up landfills but also affects the environment in the long term.
Cultural Significance
Available in a wide range of designs, patterns, and iconic images, beer mats are a popular collectable and are a part of massive collections across the world. Commonly referred to as tegestology, the act of collecting unique beer mats is now a massive hobby for beer connoisseurs.
Conclusion
Now that you know all about beer mat printing, it’s time you get the best beer mats for your home, pub, bar or beer mat collection. However, we suggest you make sure that you are buying sustainably sourced beer mats to enjoy your beer without having to worry about the environment. We hope this article helped you find what you were looking for and that you have a great day!





