When you are ready to market your business on the internet, the first thing you have to care about is keywords that are related to your business and industry, and if you haven’t registered your business yet, Learn how to get an llc and register your business.
The point of knowing those keywords is for you to optimize all your content with them. Whether you write content for your website, blog, or for the purpose of guest posting, you have to use those keywords so you can get some traffic on your website. In the mind of many people, keyword research is not a technical job and that’s where they make a huge mistake.
Researching keywords and then incorporating them into your content is easier said than done. In fact, before you even start writing content for your business, you might spend weeks over weeks to research just the keywords that your content will be optimized for. That’s where it makes sense to hire an online marketing company to help you with the process. Snir Moshe Hananya says that an online marketing service can shorten the time required to research keywords and also provide with an optimal plan on how they can be implemented into your content. Let’s take a look at some of the challenges of keyword and why it’s best to hire a digital marketing company for the job.
Common Keywords Are Not Enough
So, let’s say you run a business that provides concrete pavements to residential homes and commercial entities. Without even researching, you know that the first keyword that you can use is “concrete pavements”. Yes, that’s a perfect keyword. However, what you might not realize is that this keyword is suitable for your industry, not specifically for your company. Every business that does the same thing as you is targeting this particular keyword. In other words, when you compete for this keyword, you are competing against thousands of other businesses. You can imagine how tough it will be for you to rank on top for it.
So, what you have to do as a result is to look for keywords that are a bit narrowed down and niche, and still related to your business. To narrow down, you will have to go for long-tail keywords. These keywords are supposed to be more specific, provide an internet user with ideal results, and show you the intent of the user. For example, if you think only about “concrete pavement”, someone could be looking for information for the purpose of research. However, if someone is searching for “affordable concrete pavement in Jacksonville”, you know they are close to making a purchase.
Keyword Stuffing Is Still a Thing
It is true that there is not a lot of talk about keyword stuffing in the online SEO community anymore. However, it does not mean that this practice is completely gone. Even today, if you are stuffing your content with keywords, you will be penalized by Google. The issue is that a lot of people who just start with content writing and copywriting don’t understand the concept of keyword stuffing. They perform a basic keyword research through some free or cheap tool, download an Excel sheet of all the keywords, and want every piece of content to contain those keywords.
Upon researching through a software tool, you might end up getting thousands of keywords related to your business. However, that does not mean you have to use them all. Not to mention the fact that they all are not even useful for your business. Snir Moshe Hananya says that professionals understand these nuances really well and so they can always find the keywords that are going to work the best for your website and business. They can vet out anything that’s not going to work or any instances of keyword stuffing when they work on optimizing your content.
User Time Matters the Most
If you use software tools like SEMrush, Clearscope, and SurferSEO, you will realize that they offer you everything you need to optimize your content. However, the problem with those software tools is that they only make suggestions based on the best practices on the internet. If you give them a topic, they will give you all the keywords that should fit into an article without realizing that you might be thinking of other articles focusing on other relevant topics. The number of keywords they require you to insert into your content can take away the actual reason for writing that piece.
In other words, you will be so focused on using the keywords that you will completely lose focus from other important things. You have to make your content engaging. When someone lands on your article, they have to spend time reading it. If they don’t, it sends a negative signal to Google that your content is not good or does not offer any value.
LSI Keywords Can Be Tricky
Some companies pay extraordinary attention to using LSI keywords in their content. The truth is, LSI keywords are not keywords at all. They are just words that act as signals for Google to know that your content is relevant to the title of the page. Pushing for LSI keywords mean that you are not sure about the direction of the content. The right people know what topics are trending and what to write when a particular subject is to be addressed. When they write valuable content, LSI keywords are used automatically and without any forcing.
The experts in the industry, as per Snir Moshe Hananya, know that LSI keywords don’t have to be “used”. If you are writing the content exactly according to the topic, these words will naturally appear in your content.
Final Thoughts
You can see how online marketing can have layers upon layers of details. When it comes to writing content for your business, industry, and website, you have to be sure to use the right keywords and optimize them fairly to get Google attention. Any mistakes with the process can result in penalties from Google. So, it is best that you let a professional online marketing company do it for you.
