Ariana Grande remains the talk of the internet, as her recently released album, “Eternal Sunshine” continues to dominate the charts sparking rumours of a possible supporting tour. We’ve grown used to popular artists using tours to support the growth of their albums, and a lot of music lovers believe Ariana will do the same thing this time with her 7^th career album.

“Eternal Sunshine” was released on the 8^th of March, 2024 with 17 listed tracks. The album topped charts in major cities in Europe, and also in America – being certified Gold in the UK after selling more than 100k units.

While netizens continue to debate whether or not Ariana will headline a tour in support of her current album, we’ve settled on the possibility of a concert tour by her, and even more on the possibility of her coming to Europe.

This motivated us to look back at her previous tours and see how far she has come in entertaining her fans in Europe and across the globe. Altogether, Ariana has headlined 4 tours and 1 promotional tour. This saw her visiting Europe on 4 different occasions, since the start of her career, and building an even greater fan base there.

Based on her track record in Europe, which we will be looking at as this article progresses, Ariana has recorded massive success in the European music industry. The magnitude of success we saw in her record has given us the assurance that should she choose to headline a tour in support of her current studio album, Europe will be one of the locations she visits. Even if not for anything, for the fact that her current album is performing well on European charts.

With that said, we’d like to suggest an alternative ticket marketplace, where you can easily set your hands on concert tickets, such as Ariana Grande tickets upon confirmation of a tour. Moving on, let’s see how well Europe has contributed to Ariana’s growth in the music industry.

4 Times Ariana Grande Toured Europe

As stated earlier, Europe has hosted Ariana Grande 4 times with big live performances being the subject of discussion. These visits have collectively added to Ariana’s growth in the music industry, fan-wise, achievements-wise and also revenue-wise, to state the least. We’ll be looking at contributions made by individual tours in this part of the article.

“The Honeymoon Tour” – 2015

“The Honeymoon Tour” was Ariana Grande’s 2^nd career tour in Europe which started on the 14^th of May, and ended on the 16^th of June, 2015. Ariana began her major live performances in Europe in France in Paris Zénith, which has a concert capacity of just 9k people.

Before that time, a lot of people in France had never set eyes on Ariana Grande, so they were presented with an opportunity to finally see and possibly meet the singer and songwriter who had been rocking their minds for years before then, in Paris.

As you might have guessed, the attendance was wild on that night, as with the nights that followed through. In some parts of Europe, over 32k people made it to the concerts, surpassing the venue’s concert capability. This also raised the margin on revenue generated through Europe for the “The Honeymoon Tour.”

Her first tour in Europe covered major cities like London, Manchester and Glasgow. The singer also visited Berlin, Birmingham and Barcelona, where she wrapped things up with a single show on the 16^th of June. Even though it was part of her first trial in Europe, the success Ariana recorded prompted her to come back during her next tour, “The Dangerous Woman Tour” in 2017.

“The Dangerous Woman Tour” – 2017

When “The Dangerous Woman Tour” came to Europe on the 8^th of May, 2017, Ariana had a total of 15 shows planned out for the continent. The concert began on the night of May 8^th in Friends Arena – Stockholm, Sweden, which has a concert capacity of 65k people – but saw only 14k people in attendance.

At that time, it was reported that a 100% attendance was recorded, which indicated that the exact number of people who bought tickets to the concert made it to the concert. The revenue Ariana received from Stockholm alone was $995,461, which is a major improvement from what was recorded in her previous tour.

But even at that time, she had yet to understand that her fan base was increasing until she was through with Europe that year and discovered that she had made more with “The Dangerous Woman Tour,” in Europe than she did with “The Honeymoon Tour” – making over $1 million in France alone.

One other thing that Ariana did differently with “The Dangerous Woman Tour” was visiting bigger venues in this tour. Some of the cities she visited during this tour had bigger venues as well, compared to the ones she visited previously – an indication that her fan base was increasing.

“The Sweetener Sessions” – 2018

“The Sweetener Sessions,” even though it was a single show in Europe, held on the 4^th of September quickly became one of the most talked about live performances of Ariana Grande. During this time, she had just concluded the “The Dangerous Woman Tour,” so she had a lot of energy to dish out.

In 2018, Ariana Grande had already headlined 3 career tours. We believe by this time; she had gathered the required experience to remain relevant in the music industry. Those who had become her fans from the onset confessed that her performance on the 4^th of September was marvellous and like nothing they’d seen before from the singer.

The show was a small-scale one, organized in KOKO, which has a concert capacity of just 1500 people. A lot of her fans back then were disheartened by the fact that they couldn’t secure tickets to the show, but they were soon compensated with “The Sweetener World Tour,” which followed through in 2019.

The KOKO show was a teaser of what Ariana Grande had in store for her fans. She too was eventually shocked by the events that ensued during the “The Sweetener World Tour” in 2019.

“The Sweetener World Tour” – 2019

It wasn’t long before Ariana Grande found out that her relevance in the European music industry was becoming solid during her last headline tour. Sooner than later, after “The Sweetener Sessions” in 2018, the much anticipated “Sweetener World Tour” began in Europe on the 17^th of August 2019. The concert lasted through to October 16^th, with a total of 29 shows, and none of the venues Ariana Grande visited generated less than a million dollars in revenue.

A rough estimate of this gave us nothing less than $29 million, which was way more than she made in her previous tours. The success was so great that she was beginning to make a lot more in a segment of her tour than she did in her entire tour.

Ariana Grande’s career growth also reflected on some major European charts, with most of her albums topping charts in places they had struggled to maintain their positions before.

When you take all these into account, you’ll realize that Ariana Grande owes Europe for some part of her growth, and will not hesitate or think twice about including Europe in her future tours.