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12 August 2026

Exposed Magazine

In the UK, we love to do brunch. In fact, it’s been a thing since the late 19th century, when it was popularised as a social Sunday meal and a way to recover from the previous night’s socialising.

A few classics have established themselves as staples on a brunch spread, with avocado on toast being a go-to option. But could this iconic dish soon be replaced? With a growing interest in eating fish across the country, seafood brunches could become the next major trend

Fishing Is Embedded in UK Culture

The UK has always prided itself on its fish. Many other countries know us for battering it and serving it up with chips in a newspaper, after all. In fact, it’s one of the first images that springs to mind when many people think of these lands.

Fishing is embedded in the culture too, and many of our games are focused on it. Take the Fishin Frenzy Big Catch Gold Spins slot game, for example, which is just one of numerous options in the popular Fishin’ Frenzy franchise. There are countless mobile apps that give people a taste of fishing too, such as Fishing Clash and Fishing Rival.

Even our tellies are flooded with fishing content, with the likes of John Wilson’s Go Fishing and Mortimer & Whitehouse: Gone Fishing. The latter is now well established as one of the nation’s favourite fishing shows.

With all this interest in fishing, it’s no surprise that more people are going out and eating fish and other seafood. Brunches are a great way to get into new dishes too, as they often offer a spread of options for people to choose from.

Seafood Brunches Are Becoming More Common

London is one of the more notable places where it’s apparent that seafood brunches are becoming more common, and with London being a pretty reliable trendsetter, there’s a good chance that this could soon spread throughout the rest of the country. There are restaurants like the Seafood Bar and Osteria by Bocconcino, which have started to offer numerous fish options on their weekend brunches.

Several celebrities have been promoting pescatarianism in recent years, which could be why there’s such a growing interest in these buffets. For instance, one celebrity who has frequently stated how he eschews meat and poultry in favour of river and sea-dwelling creatures is Harry Styles. Others including Victoria Beckham and Amanda Holden have helped to popularise the diet as well.

Another factor that’s encouraging more people to go for fish is that many experts and publications like Healthline claim that a fish-heavy diet is healthier than other options. There are countless advantages to eating it, as it’s a great source of essential omega-3s and packed full of other nutrients too. On top of that, it’s seen as more sustainable than the meat industry and some forms of seafood can have a lower carbon footprint than certain types of meat.

London tends to set the trends in the UK food industry, and the increase in seafood brunches there could lead other restaurants around the country to introduce them as well. As more people get into more fishy diets, these brunches could become increasingly popular.