Klaviyo is the leading marketing platform in the eCommerce ecosystem right now and helps over 265,000 stores worldwide with key processes like email marketing, sign-up forms, and more.
Whether brands are just starting out, or are dealing with high levels of existing traffic, Klaviyo is a scalable platform that can help to maintain business growth. At least, it can if users make the most of all of the invaluable features that Klayvio has to offer.
Whether you’re a new Klaviyo user or simply want to know more about how you can expand your market reach with the help of a certified Klavyio email marketing partner, keep on reading to find out about the important Klaviyo features that you may have missed in your research.
Dynamic Push Notifications
Consumers are consistently more likely to shop with brands that show them relevant recommendations. Klaviyo users can achieve that goal with the help of dynamic push notifications.
These push notifications were launched as part of Klaviyo’s feature updates last year and enable brands to include GIFs and dynamic images in their push notifications. This can help to increase personalisation, attract sales, and generally add interest to otherwise uninspiring push notifications.
AI Capabilities
You probably haven’t missed the benefits of AI within Klaviyo’s platform. But, last year’s updates saw significant advances in what users can do with Klaviyo’s AI capabilities. November last year was especially rich in AI revelations and including Klaviyo updates such as –
AI review headlines
AI draft review replies
AI customer segments
In January of this year, Klaviyo also revealed the introduction of further AI processes, including AI-led sign-up form testing and AI-enhanced email creation. This latter advancement, in particular, can save marketing teams significant amounts of time by generating draft emails based on little more than simple keywords. Klaviyo email AI will also generate complete editable email templates using a brand’s preferred fonts, colours, and style.
Branded SMS Short Links
Klaviyo customers can customise their paid SMS plan using SMS short links. In addition to ensuring more attractive SMS marketing materials, the use of recognisable and professional SMS short links within promotional texts can help improve customer trust against common risks like phishing.
Branded short links are available in two different forms depending on branding preferences as follows –
Branded Klaviyo link (e.g., yourdomain.klv1.io)
Branded custom link (e.g. sms.yourdomain.io)
Users can generate their own Klaviyo link on the SMS settings page. They can also request a branded custom link here by completing a short form that states the website URL they’d like to use, their intended domain, and CNAME records from their DNS provider.
Sending Times for Automated Campaigns
Klaviyo’s automated marketing campaigns are one of its best selling points and allow brands to create one-time sends, or ‘broadcasting messages’. But Klaviyo also offers some interesting campaign timings.
For brands looking to ensure eye-catching content at peak times, ‘anytime sending capabilities’ that make it possible to schedule campaigns just past the hour are invaluable. Klaviyo also offers user-centric send-time optimisation based on past email data.
‘Best-in-Class’ Email Deliverability
Klaviyo is undeniably valuable for email marketing purposes. But, that value doesn’t look half as impressive if those emails never arrive. Unfortunately, just 79% of marketing emails land in consumer inboxes.
To overcome this, Klaviyo delivers ‘best-in-class’ deliverability using best practices that include consumer engagement, email optimisations, and incentivised responses.
Advanced Segmentation Capabilities
Klaviyo offers advanced email segmentation capabilities using real-time customer data, such as customer actions (e.g. purchase, newsletter signup, etc.), time since the last order, and more. It’s possible to create segments based on as many different features as required for a campaign, and brands can enhance available data using 200+ native integrations.
Just some of the segments brands can consider include –
Location
Discount preferences
Purchase history
Email engagement
And a lot more
These segments can make a huge difference to targeted email campaigns. Klaviyo segments can also make it easier to reach the right audiences with things like social ad targeting and could have a huge impact on overall clicks and conversions.
Discover the True Benefits of Klaviyo
Klaviyo offers way more benefits than just your average marketing platform. In fact, Klaviyo’s full suite of capabilities stands to bring ease to email marketing campaigns that are more effective than ever before. But, if you don’t know exactly what Klaviyo has to offer, then you risk missing out. By working with a trusted Klaviyo partner, you’ll be far better able to access everything that Klaviyo has to offer for your unique campaigns. And you can bet that the results of doing so will soon speak for themselves!
