The popularity of lab-created diamonds has increased in recent years as consumers learn about their benefits. However, there are still too many that don’t even know of their existence. There is a reluctance among some retailers to push lab-created stones as a viable alternative to mined stones. So, what can they do to change that? How can they market synthetic Radiant cut and Asscher diamonds over natural ones?
It Isn’t Enough to Say Lab-Grown Diamonds Are “Just as Good.”
There is often an urge in marketing lab-grown diamonds to compare them to mined stones. Retailers talk about how they are “just as good” as real diamonds, but this ends up underselling the stones. There is the risk of passing them off as a substitute rather than a legitimate and interesting alternative. Language matters.
One reason sellers say that they are “just as good” is because of the clarity and color of lab-grown diamonds. There is the assumption that artificial circumstances won’t allow for the same quality, but that isn’t the case. In fact, there is a greater chance that lab-grown diamonds will exhibit a better level of clarity in the VVS to the flawless range because of the lack of mineral deposits causing inclusions.
In these cases, sellers could argue that lab-grown diamonds are better than the real thing rather than just as good. Either way, anyone that puts a mined diamond against a lab-grown diamond shouldn’t be able to tell the difference.
Lab-Created Diamonds Are the Ethical and Sustainable Choice
If sellers are going to promote lab-created diamonds as a better alternative to mined stones, they can focus on more than just clarity and color. One of the main reasons that so many younger consumers turn to synthetic stones is ethical considerations.
Mined diamonds are problematic on many levels. For some, there are concerns about blood diamonds and corruption in mines that exploit workers and their communities. For others, there is a sustainability situation, as mined stones are a finite resource. Then there are the environmental issues in building and running these mines.
This isn’t the case with lab-grown diamonds where the process is clean and sustainable. However, the only way to market this to consumers is to better educate them on the origin of the stones.
Lab-Grown Diamonds Come in Many Forms
Another marketing tool for selling lab-grown diamonds to new buyers is to highlight their diversity. When consumers hear the terms lab and synthetic, it is easy to imagine an assembly line of identical and potentially boring stones. Yet, it is possible to turn a beautiful high-carat lab-grown diamond into all kinds of cuts for a diverse line of jewelry. You can find everything from the angular Radiant cut and clean step-cut Asscher diamonds to softer round and Marquise diamonds. Retailers can sell these loose or help buyers find the perfect setting and design for custom jewelry.
These services are great for those that want a modern and ethical lab-grown diamond in a contemporary ring. The cuts can help couples express their love or bring out some personality, especially when paired with additional birthstones and other design elements. Buyers may even choose to steer away from traditionally Round cut mined diamonds entirely by opting for Raw cut lab-grown diamonds instead.
Finding The Best Lab Created Diamonds with Rare Carat
Rare Carat is the perfect place to learn more about lab-grown diamonds and the different options available. Buyers can then narrow down their options based on personal preferences. Those that choose this more ethical lab-grown stone can go step-by-step through different factors, such as the cut, clarity, carat, and color. There are also options to tailor the final results to a preferred budget.
From there, Rare Carat will take that information and use it to match buyers with stones from their extensive collection. These stones are all approved by certified gemologists to ensure consumers get the very best deal. The vast majority of users are impressed with the service and quality of the diamonds, with an overall rating of 4.9/5 on Trustpilot.
Buying lab-created diamonds shouldn’t be hard, and neither should marketing them to the right audience. There is a growing consumer group keen to find ethical diamonds that match the quality of mined stones. The sooner retailers stop seeing lab-grown diamonds as an alternative substitution, the better.
