In a saturated market, getting your brand to stand out from the crowd can be tricky. The best way to get a leg up on the competition is by doing something that not everyone else is doing, and live demonstrations are a great way to go about things.
Live demonstrations can help you create a memorable brand experience, reach new customers, and, most importantly, showcase your products effectively and interestingly.
But how do you do a live demonstration effectively? And is it better to work on it solo or with a product demonstration agency at the helm?
All your burning questions about how to create a memorable experience and how to do a great product demonstration are answered in this article.
Your First Steps
When it comes to product demonstrations, there are a few things you need to sort out first. Product demonstrations are so much more than just showing how your product works. They’re an excellent opportunity to connect with potential customers that you may not have ever been able to connect with previously.
To give your product demonstration the best chance of success, you’ll first need to do these things:
Know your target audience.
Before you embark on your product demonstration, it’s key to know your target audience as well as their pain points and the factors they care about and look for in a product. Knowing this information initially allows you to target your customers wants and needs to ensure the best results.
Highlight key features
When it comes to doing a successful product demonstration, you really want to make sure you’re shining a light on the key features of your product. Focus on your unique selling points and highlight what sets you apart from your other competitors in the same space.
Keep it simple
This might seem like a no brainer, but you don’t want to overwhelm potential customers with way too much information in a short period. Make sure your product demonstration is short and sharp for the best results.
Be engaging
You want to make sure your live demonstration is engaging for your audience. There’s no point doing a live demonstration if your audience isn’t interested so ensuring that you hold their interest is key. Allow your audience to ask questions, be included and even try to produce for themselves. Having this extra sense of engagement helps to keep your viewers interested and will have them thinking about your product well after they leave.
Boost Your Conversion Rates With Live Demos
Live product demos play a big part in boosting your conversions, and they’re a great tool to use if you want to attract new customers who may not have heard of your products.
Live demos mean potential customers get to see exactly how your product can help them, making them more confident when it comes to pulling the trigger and making a purchase.
You want to ensure that you target your live demos for every stage in the customer journey. You may want to do different demos for customers in the awareness stage, the consideration stage and the decision stage. Here are some of the ways you can tailor live demos to customers in each stage of the funnel.
The awareness stage
At this stage, it’s likely customers haven’t heard about you yet – they just know they have a problem, and they want to find a solution. Informative demos that highlight pain points work great here. Combine that with real-world examples and testimonials from your customers, and you’ve got a winning combination for customers who are in the research stage.
The consideration stage
This is when customers are already aware of your product and thinking about it. They might be weighing up their options, looking at competitors, and comparing your product with others on the market. Effective demos here include showcasing unique selling points and benefits. If you want to be cheeky, you could even showcase your product alongside competitors, showcasing all the ways yours is better for the customer.
The decision stage
This is the final stage of the customer journey. This is when customers are ready to make a purchase, and they just need that extra push. Live demos that work to alleviate any doubts work great here, you may even want to offer limited discounts during demos in the decision stage to help entice customers to finally make their purchase.
Live Demos Make All The Difference
When it comes to showcasing your products, live demos really can make all the difference. Show your products in an interesting and engaging way and watch your conversion rate improve drastically.
If you’re not already doing live demonstrations for your products, what are you waiting for?
