For anyone looking to distinguish themselves from the crowd — anyone bold enough to try the unbeaten path and seek the unpredictable, niche markets are here for you. Whether you’re an entrepreneur seeking new opportunities or a consumer eager to explore what’s out there beyond the general range of vision, finding the right niche market can change your world. Find out what niche markets are out there and discover whether your new go-to products are among them!
Foldable cotton bread bags
The eco lifestyle is gaining momentum. As climate reports seem to include ever more negative numbers and the hope of a sustainable future seems further away than ever, consumers turn to small changes they can make in everyday life. Whether it’s to feel better about the taunting situation or to actively contribute to a clean and sustainable environment, the newly found ambition creates room for niche products. Aside from paper straws or durable water bottles, there’s plenty more out there to discover for anyone looking to turn their life eco. One of the most exciting yet practical ones? Foldable cotton bread bags. They entirely replace plastic sandwich bags, are washable and can be found in a variety of colours. Most brands use beeswax to coat the cotton bags to make them both durable and hygienic. Moreover, adopting the foldable bags replaces as many as hundreds of single-use plastic bags per person.
Happiness scents
Did you know there’s been scientific research on what smells induce the most happiness? And did you know there’s an entire niche market tailored to ‘happiness scents’? The millennial obsession with happiness seems to have reached a boiling point with the marketing of happiness scents as products to buy in order to enforce happiness. Yet if it works, wouldn’t this be the solution to everything? Feeling down? Have a smell. Work sucks? Breathe in deeply. Whether it works or not, the fact remains that this niche market is good for considerable revenue.
E-liquids
Sticking with the senses; have you ever come across e-liquids? These so-called e-juices are flavoured liquids that give taste to the vapour from a vape pen or e-sigaret. You might think the number of flavours is limited, given the rather limited human taste palette. However, there’s an entire market based on just e-liquids. When we take a look at supplier Mr Joy, e-liquids alone are good for an extensive section on the website. Subtle nuances in taste and taste combinations make up for a large part of the website’s contents. This niche market may be suited to a particular audience only, hence the niche, yet it resonates with this audience well enough to be a standalone market.
Body inclusive underwear
The LGBTQ+ community is finding its voice and niche brands have tapped into this. There’s an entire market for body inclusive underwear. Underwear that doesn’t stick to gender boundaries or normativity but expands the framework to include trans bodies, non-binary bodies and so much more. The appeal to such brands seems to be their progressive attitude towards traditional underwear that can be restrictive or confronting for some. With this niche market, the needs and wishes of an entire community are met.
