If you have arrived here it is because you want to understand how to optimize your Instagram profile. In fact, if you want to increase the number of your followers on Instagram in an organic way you will not get satisfactory results without having improved your profile on this social network.
The profile is an important part of your account because it is the page that users visit, after seeing your post, to get more information about you or your business. Also, having a professional looking website helps you in gaining more Instagram Followers.
Basically it’s your business card on Instagram.
In this article, we will look at some steps you can take to optimize your profile and thus improve the organic growth of your account.
Tips for optimizing your Instagram profile
1. Make use of the keywords in the name section.
Instead of just entering your name, add keywords, choosing the ones most likely to be used by the people you want to connect with.
For example, if your name is Mario Rossi and you sell craft beer, use your name and surname and also enter a description of your business, including spaces, i.e. Mario Rossi Craft Beer.
2. Make sure your bio answers these questions: who are you, what do you do, why should your ideal audience follow you?
This is your opportunity to show your niche (or your “tribe”, to use a term so dear to Seth Godin) why they should follow you.
Write something simple and easy to understand, leave out terms and words that only a few people would be able to understand.
3. Add a call to action (CTA) in your bio.
Of course it is important to grow the number of your followers, but your main goal is obviously to convert them into leads and customers. So make sure you use the clickable bio link to take people to a page on your website, or to a newsletter signup form or a landing page designed to reach your conversion goal.
If you need more links you can use the linktr.ee online service which allows you to create a landing page in which to insert several links. CTA is directly related to your engagement, however, it can also be increase If you buy followers Instagram Canada.
This tool is particularly useful because Instagram does not allow you to insert clickable links within your posts or comments and, as we said, you can only place one link in the bio.
4. Use line breaks to create a bio that aligns to the left side of the screen.
You’ve probably already realized that when you enter your bio within the Instagram app, you can’t add line breaks. You can still do this by writing your own text using the notes app on your phone and then copying and pasting it into your bio.
You are only allowed 150 characters for your bio, so make sure you don’t exceed them or your text will be truncated.
5. Use Emojis in your bio
This will make your bio stand out and make it easier for you to highlight the things you want your audience to know about you or your business. Using the emojis has proved to be much effective in increasing the engagement rate, however, some people also buy Instagram Likes.
6. Use different fonts within your Instagram profile
This is another way to distinguish your Instagram profile from others. For example, you can create your text using online services. Thanks to these tools you will simply have to cut and paste the texts with your new fonts in your Instagram profile.
7. Use hashtags in your bio. Instagram allows you to use clickable hashtags in your bio.
This will make it easier for people to find your profile looking for a particular hashtag.
8. Use an attractive profile picture.
Statistically images with smiling faces get more likes and followers. So, try to smile! If you haven’t taken such a picture yet, use a clear, professional-looking image anyway.
Nowadays it is possible to obtain professional quality images even with a simple smartphone. For example, you can use the portrait mode on the iPhone which allows you to blur the background and focus attention on the subject.
9. Use Instagram Highlights
Highlights (or Instagram Highlights) are Stories you’ve posted that you don’t want to disappear after 24 hours. Stories are a very useful tool because they allow you to establish a personal connection with people.
It is therefore important to have several Stories highlighted on your profile to show who you are, what you are passionate about and everything that customers would like to know about you. Your Instagram Highlights should answer these questions: who are you, what do you do, why should people start following you?
1 0. Use custom covers for your highlights
Create a custom cover for each of your profile highlights using your brand colors or theme. You can easily create custom covers within Canva. This online tool provides you with templates for Instagram Stories to which you can change colors, fonts and add images.
And what measures do you take to optimize your Instagram profile and grow your profile organically?
