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18 September 2018

Exposed Magazine

Sheffield’s New Era Square completed phase one of its development yesterday (17 September), as investors and councillors gathered to cut the ribbon on  the city’s own “Times Square”. 


Founded in 2013, the New Era Square development team set out a vision to build  a “Sheffield Chinatown”, consisting of luxury apartments accommodating 686 students and 14 private residencies in a skyline-dominating 21 storey tower – the fifth tallest in the Steel City. The square will also act as a hub with a variety of cafes, international restaurants and retail units like KH Oriental supermarket, Costa Coffee and Dunkin’ Donut.

Jerry Cheung, managing director of New Era Development LTD said: “Everyone at New Era Development are thrilled with the launch. Phase One has been a long time coming; this project has been in the works since its conception in 2005 so to have reached the official half-way point is incredibly exciting.

“We’re delighted to already be underway with Phase Two of the project, and grateful for all the support we’ve had from businesses and investors during this development. The inclusion of the China-UK Incubator Unit should provide significant investment into the city and we hope will promote the China-UK trade in the Sheffield region as well as initiate a pro-active approach to international business trade. It has also given us the opportunity to partner with both Sheffield Hallam and Sheffield University and once complete it is set to be a great addition to the city.”

Councillor Mazher Iqbal, cabinet member for business and investment at Sheffield city council, said: “It’s been great to witness the New Era Square developments up close and to celebrate this remarkable achievement for the city centre.

“New Era Square will be a stunning gateway to the city, a superb standard of accommodation and vibrancy, whilst providing a strong connection to our ongoing business activity in China and the Far East.”