Danish homewares store, Søstrene Grene, is set to open in Heart of the City, Sheffield, on Friday 28th July, with an exciting giveaway for its first 100 customers, refreshments, and live classical music from a string trio.
Located in Grosvenor House on Cambridge Street in Sheffield City Centre, the new store is part of the Heart of the City development scheme led by Sheffield City Council and Queensberry, their Strategic Development Partner.
Sheffield customers can expect regular new product drops and seasonal collections including contemporary interiors, hobby items, children’s toys, soft furniture, kitchen accessories, and more.
The brand-new store will also give its first 100 customers a voucher for a free large, tufted rug worth £60, as well as a canvas goodie bag filled with some of the brand products.
Known for its signature Scandinavian aesthetics and affordable prices, the Sheffield location will launch as part of Søstrene Grene’s further expansion across the UK, with already existing stores in key cities, including Manchester, Chester, Derby and London.
The shop will also continue the roll out of Søstrene Grene’s new store concept, ‘Retail for the Senses’. By evolving its trademark labyrinth layout of wooden crates under relaxed, subdued lighting, the new concept helps to create a more interesting and free-flowing journey for customers. Whilst also continuing to share the Danish notion of ‘hygge’, a special state of contentment, warmth and belonging.
Jonathan Cooper, who runs the company stores across the North of England, says: “Our new store has a prime location within the Heart of the City, one of Sheffield’s leading regeneration developments. I’m absolutely thrilled to be launching more Søstrene Grene stores across the North of England and with Sheffield being my home city, I’m excited to be part of the continued and future improvement of the city centre.”
“We’re proud to be the first location in Yorkshire to welcome the brand and confident it will go down a storm with our shoppers. It’s a fantastic long-term addition to the city centre and reflects the quality of brands we are targeting for the development.
Cllr Ben Miskell, Chair of the Transport, Regeneration and Climate Policy Committee at Sheffield City Council
The official Grand Opening of Søstrene Grene, Sheffield, will take place on Cambridge Street on Friday 28th July at 10am.
To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene
