The Lord Mayor of Sheffield Magid Magid will launch Atkinsons’ brand new menswear range as the department store celebrates its 147th birthday.
Magid is set to unveil the biggest shake-up in menswear at the city’s longest serving independent department store in two decades. The Moor’s Atkinsons has been undergoing a renaissance under the tenure of manager David Cartwright as it looks to broaden its appeal and attract younger shoppers.
A brand new menswear department heralds the introduction of more youthful brands like SuperDry, Only and Sons and Jack Jones which now sit alongside the store’s more long established lines.
David said: “We couldn’t think of a better person to unveil our new-look menswear department than Councillor Majid Majid. He has introduced the office of Lord Mayor to younger audiences and we’re honoured that such an influential figure will play such a big part in a historic day for Atkinsons.
“Atkinsons boasts an enviable and loyal customer base but we’re well aware we need to attract new audiences. High street retail is facing massive challenges in 2019 but our independence and long history means we’re far more adept to dealing with change than many. Atkinsons continues to look ahead and offers a diversity that would you would be hard pressed to find elsewhere. Our aim is always to be ‘independent and individual’.”
Majid Majid will unveil the new first floor menswear department at 11am on Tuesday 9 April. Exposed will be on hand to film a very special promo video for Atkinsons’ 147th birthday, and if you want to get involved, just turn up to the unveiling from 11am!
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