One thing Sheffield is known for is its fierce support of independents, whether it’s the little mesters mentality filtering through the hills and valleys, or the proud way we follow our own path, nurtuting our unique city and voice.
This July we’ll be celebrating Independent Beer Shop Day at Hop Hideout, along with numerous Sheffield beer shops and over 100 others around the UK. From Perth to Truro, from Whitley Bay to Cardiff, Yorkshire and everywhere in between, there’s plenty getting involved – with a good chunk based right here in South Yorkshire!
As one of the organisers in a team of five indie beer shop owners, we’re proudly joining forces to celebrate our sector together. It’s something I’ve discovered works brilliantly via my work over the years with Sheffield Beer Week: individuals and small businesses coming together to make a statement, building vibrancy and creating a positive impact to the local economy. Saturday 17th July will be the day of celebration and much like its inspiration, Record Store Day, there’ll be exclusive national collaboration releases alongside local ones (but of the beery variety), plus events, tap takeovers and more. Perhaps you could make a day of it and do a trail around the city?
The three national beer collaborations feature Scotland’s Pilot, Sheffield’s Abbeydale and Reading’s Double-Barrelled – all breweries who have championed the independent sector wholeheartedly. You’ll be able to buy these beers exclusively at the beer shops signed up for the event, which you can find listed on the website.
At Hop Hideout we’ve also partnered with good friends Neptune Brewery and Torrside to brew a Belgian-inspired table beer called ‘Weather the Storm’. This will be on tap and in-store on the day, with a tap takeover from both breweries to enjoy also.
Rundown of the national collabs for #IndieBeerShopDay:
Pilot – Isle of Independents 5.3%
Totally tropical sour packed full of refreshing passionfruit and smooth pink guava.
(vegan-friendly)
Abbeydale – Independence 4%
Accessible and flavoursome pale ale, single hopped with Idaho 7. Stone fruits, tropical notes, hints of pine and gentle bitterness.
(vegan-friendly and gluten-free)
Double-Barrelled – In My Neighbourhood 6%
A juicy and hop forward New Zealand hopped IPA with vivid notes of white wine and passionfruit from Nelson Savin, Kohatu and Rakau.
Show your support!
This inaugural Indie Beer Shop Day will be a hybrid in-store and online affair, traversing the challenging dynamics of the pandemic. Culminating the in-store celebration on the day will be a free virtual beer tasting with broadcaster and beer writer Pete Brown. Purchase your trio pack, support your local indie beer shop and brewery and join in the community online raising a big ol’ cheers.
indiebeershopday.uk
