Armed with a 1969 Rolleiflex 3.5F, local photographer Matt Willoughby wanders Sheffield, snapping portraits, swapping stories and capturing the spirit of the city’s residents, one shot at a time.
Meet George – the face behind Loveday’s Barbershop on Chesterfield Road. He’s been cutting hair for years, but it’s not just about the trims and fades – he has a passion for vintage style, old-school rock’n’roll and spinning vinyl records, with a particular soft spot for the King himself (that’s Elvis, not Charles – just to be clear).

His barbershop is all about top-notch cuts, laid-back vibes and building a little community where everyone feels welcome. He enjoys mixing classic barbering with modern styles, so whether you’re after something sharp or more relaxed, George and team have got you covered.
@lovedays_barbershop