New Bramall Lane bottle shop set to be the dog’s b******s

Owners of Barber Road bar Berlin Calling and bottle shop Ranmoor Castles Beers and Wines have teamed up with Crosspool Ale Makers to create a brand-new premium craft ale bottle shop and tap room on Charlotte Road, on the doorstep of Bramall Lane stadium.

Beer Dog, which is set to open on Friday 11 June, will feature four beer lines courtesy of Crosspool Ale Makers, which will be the first time the brewery has had their own permanent taps, as well as a varied range of cans and bottles from all over the world, with a special emphasis on unusual German beers.

Co-owner Raimonds Dobelnieks told Exposed: ‘We will have the largest German beer selection within at least 100-miles. In Berlin Calling we have beers you can’t get anywhere else because we have one supplier who brings the craziest German beer ever, and we’ll have more of that here.

Beer Dog on Charlotte Road

Beer Dog is in the former home of The Bread Bin sandwich shop

“This is not somewhere just to come and get cheap beer, it’s about quality and choice. We’re not just an off-licence. We will also have local taps. Mark, from Crosspool Ale Makers, supplied us with loads of beer in Ranmoor, so we chatted with him about installing some beer lines here, and now we have four of his beers on tap.”

Mark Booth (Crosspool Ale Makers) added: “It’s exciting for me because it’s the first time I’ve ever had permanent lines in a bar. Don’t get me wrong, I might swap beer with people who bring beer from other places and if it’s cool enough I’ll bring it in. But, to start with, it’ll be my beers on tap. It’s a big step for the brewery.

A selection of beer in Beer Dog

“It’s great to get on board with these guys because you’ve seen Ranmoor Castle and Berlin Calling, and how cool it is. They’ve got beer from all over. It’s not about just having German beers, it’s about having something for everyone.

“Some of the stuff in here, I wouldn’t be able to get anywhere else, especially on this side of the ground, where, other than the city centre, you haven’t got a great deal going on in the immediate area around the football ground.”

Graffitti by Trik 9 on Beer Dog

Like Raimonds other ventures, which also include Street Art Tattoo, graffiti and street art is at the heart of the décor and they have once again used Sheffield artist Trik 9 to transform the exterior.

They are hoping that beer dog will be the catalyst for regeneration in the area. “This place needs something extra.” Says Raimonds, “If you look around, there’s loads of cool people walking around, but there’s nothing around unless you go into the city centre. We want to be a cool beer shop with a large selection of beers that serves this side of town.

“Beer, football, potentially hot dogs and pizza, what can go wrong?”

For now, the venue will be takeout only, but they do have plans to apply for al fresco drinking licence and possible renovations to give more space inside for indoor drinking, but for now the new venue opens on Friday 11 June, on the corner of on Charlotte Road and John Street, next to Bramall Lane stadium.

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