Sheffield Movie Park
Saul Holmes finds out about the latest film venture in Sheffield – the outdoor drive in cinema: Movie Park.
Since it was revealed in March, Movie Park has already created a buzz. Located at The Park, Milton Street in Sheffield city centre, the collaboration between Urban Entertainment and charitable parking company Bank Parking is set to provide a truly unique cinematic experience for audiences. On the origins of the idea for the venue, Karen Thorpe of Movie Park says, “We met some years ago when both our companies put on a drive-in movie for the Sensoria film festival and that’s when the seed was sown to set up a permanent facility in Sheffield.”
Explaining the aims for the Movie Park experience, Karen says, “Our main motivation is that we want to provide a vibrant and fun cinema experience.” Boasting a great line up films, fabulous themed food from Percy and Lily’s food truck, served by roller skaters, as well as coffee and specialist teas from Cafeology, Movie Park is promising to do just that. Karen adds, “We want all our movie parkers to have a memorable time and immerse themselves in the atmosphere – and if that calls for a desire to dress up in themed costume of bring along a classic car from the era the movie is set then that’s great. Our themed food and roller skating team plus other special things which might be happening at each event will also add to the overall experience.”
Movie Park is clearly proving popular with drivers, as both screenings of Grease sold out ahead of the first event last weekend. Central to Movie Park’s unique appeal is the ability for people to enjoy the film from the comfort of their own car, by listening to a transmission on their stereo. “A unique FM frequency is given out to movie parkers as they arrive so all they have to do is tune in, sit back and relax into the Movie Park experience,” says Karen, adding: “The quality of image is provided by powerful HD projectors onto our unique inflatable Airscreen.” Karen explains that pedestrians will also be able to enjoy the movies through the use of specialist headsets, “Although a drive-in movie is all about enjoying the film from the comfort of your own car we also want to be able to offer the experience to those who might not have their own vehicle.”
Movie Park will also aim to benefit local charity Bluebell Wood Children’s Hospice by providing exposure and special events. “At Movie Park our ethos is to give back and help where we can,” says Karen, “Bluebell Wood offers care and support to children with a shortened life expectancy, both in their own homes and at the North Anston hospice. The charity provides specialist support for more than 200 children and their families and helps to create treasured memories through some of the toughest time imaginable.”
Further announced screenings include Pulp Fiction and Top Gun, Frozen and Movie Park will be adding plenty of screenings for people to enjoy throughout the year having recently been granted an extended license. Movie Park members will also be able to select their favourite films for screening through an online voting system incorporating the website and social media. This will include the selection of two films for Halloween, one family friendly and one full on horror.
Head to www.movie-park.co.uk for more.