SIBA Beer X
SIBA Beer X Festival returns to Sheffield. Here’s what’s in store…
SIBA’s national conference and Beer X festival returns to Sheffield for a third innings this month. Each year it seems to develop and improve. Thousands of beery visitors will descend on the city to attend the event which culminates in the Beer X festival (opening on Friday March 20), offering over two hundred beers to sample. One of the key speakers in attendance is Bob Pease, Chief Executive Officer from the American Brewers Association. It’ll be a highly insightful and topical speech, discussing innovation from his home country. No doubt he’ll say ‘craft beer’ multiple times and there’ll be intakes of breath around the auditorium. I’m joking! That would undervalue what’s truly going on in the UK at this point in time. Truth be told, the wealth of new and exciting UK breweries opening their doors is blissful to witness; regardless of whether ‘There’s a Term for That’.
Sheffield Beer Week is a bit of a first; but if you don’t try these things who will? The idea is to showcase Sheffield’s beer scene by unifying events during the week of SIBA’s conference, from Monday March 16. Of course, Sheffield is a great beer city all year round, but with thousands of additional visitors to the city during that week, it seemed like perfect timing. This is a bit of a rally cry to publicans, brewers and everyone involved in beer to host an event during this week. Let’s make it a week of brewery open days, tap takeovers, meet the brewers, beer tastings and more!
For Beer X tickets: www.beerx.com