The Advantages of Online Casino Bonuses

Online casino bonuses have two main purposes – they are there to attract new customers and to keep existing ones playing and. from the perspective of the operator, hopefully spending more.

Modern day casinos have realised that an attractive promotional package can help them stand out from their rivals in what is a competitive and crowded marketplace.

And they must be doing something right, if the record number of players they have attracted – with the corresponding impact on their bottom-lines – is any yardstick since global lockdowns were announced last year.

For real life examples of casino bonuses– the complete Irish Online Casino Guide offers a comprehensive list of what is currently available.

Casino bonuses can be categorised into several generic types.

Welcome Bonus

The name is self-explanatory. This is typically a package of benefits that are offered to attract new gamblers, and may include offers such as a certain number of free spins, or a free match deposit bonus, with varying percentages, for example a 100% match bonus means a player gets the same amount as their initial deposit.

Welcome bonuses are strictly time limited.

Deposit Bonus

Although this has many of the same characteristics as a match bonus, one difference with a deposit bonus is that it is not limited to new players. Existing customers can also take advantage of such offers by topping up their casino deposits with more funds.

Those considering taking advantage of such offers should read the small print and the terms and conditions (T&Cs) carefully before signing-up to such offers, to make sure they are comfortable with the top-up requirements.

No Deposit Bonus

This is essentially free money when a customer creates a casino account. However, operators are not charitable institutions so players are not offered decent percentage returns, and the sums on offer will be low.

In addition, the T&Cs will usually prevent players withdrawing this “free” money.

Reload Bonus

A reload bonus is used to try and persuade gamblers to keep playing. They are offered on a periodic basis and may be tied to days of the week, or special holidays. Operators will normally notify customers by email and will usually advertise it on their website.

Reload bonuses are not normally offered as a fixed percentage but rather are based n the funds on deposit.

High Roller Bonus

The vast majority of online casino customers make small despots, and limit themselves in terms of how often they play and the sums they spend. However, there are a few clients who have large sums on deposit, and they are known in the trade as “high rollers”.

For this elite group, operators target them with special high value bonuses, although not all casinos offer these types of benefits.

It should be remembered though that with all these offers and promotion, the underlying objective is to persuade people – both new and existing customers – to part with their money and keep spending more.

It is always wise to read the terms of any offers first, and to make sure that you are not being encouraged to spend more than you can afford.

Bonuses can be packaged as free money, but, in reality, there are few things that are really free in life.


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