Email marketing is a great tool for brands to increase their brand awareness, generate sales, and create personalised content for their customers. Email Marketing is also an essential part of your marketing strategy as it can directly link you to your customers and help you spread any updates to them. If you’re in marketing, you have probably heard of Mailchimp and Klaviyo, but what’s the difference, and which one should you sign up for? Mailchimp definitely has some great features and positives; however, we know that Klaviyo takes first place for a few reasons. We will talk you through them so you know which one to sign up for at the end, making this process a lot less stressful.
What are their main features?
Klaviyo has many good features, which we’ll talk about later; but the main reason is that Klaviyo packs many features into one intelligent platform. They have automated flows, campaigns, templates and web forms. All of these top features help keep your customers engaged, do more with your data and optimise your company’s growth. They also have reporting, AI and segmentations to assist with this.
Mailchimp also offers some great features like email templates, customisable audiences and order forms. Mailchimp also excels in its multi-channel campaigns that help you map out personalised experiences based on how people interact with your business.
What’s the difference between the two?
Mainchimp is a bit more sneaky when it comes to pricing! It’s a bit more expensive, and some features aren’t included in that price. Where Mailchimp might win in the interface apartment, with its simple campaigns, Klaviyo is best for marketers who know what they want. It has detailed customisable templates, expansive segmentation, and full platform integration.
What are the similarities?
Both platforms can send emails automatically, separate their lists into segments, run A/B tests and create email signup forms. They are both very capable email platforms and undoubtedly some of the most popular among marketers. Both platforms are also designed to be highly user-friendly!
Why choose Klaviyo?
Klaviyo is an excellent choice, with over 265,000 shops using it worldwide and available integrations with Shopify, Magento, Salesforce and WooCommerce. Klaviyo is able to send personalised emails, automated flows, signup forms and more. Regardless of your journey, it’s a strong choice if you want to scale your business. If you’re a small business wanting to run a big household name brand, or if you’re already hitting big numbers, Klaviyo is a great choice!
If you’re looking to maximise your email performance or set up email marketing for the first time, you need the help of an experienced Klaviyo email marketing agency. This will give you the best chance of nurturing your customer relationships and communicating your business in a way that engages your customers immediately.
