Brother 2 Brother City Centre store opened

Top end men’s fashion store Brother 2 Brother has returned to Sheffield city centre over 10 years since it’s West One outlet closed.

The new venue, which is under different ownership since the original store closed, has opened on the site of what used to be Seasons on Carver Street. It’s their second Sheffield store, with a longstanding spot in Meadowhall successfully trading for the last 10 years.

The store focuses on high end fashion, bringing in brand favourites such as Ralph Lauren, Vivienne Westwood and Machino to those that like to be seen in the top labels. So what makes B2B different? We asked store manager Louis Stanton.

“We aim to make every shopper feel like they are having a personal shopping experience and we want to get to know our customers to make sure they walk out with something that’s perfect for them,” he said.

In fact, they are so particular about detail that staff are put through folding technique sessions to make sure they are up to the challenge.
And yet despite the high end brands, not all the price tags will make you wince… items start at £35 for a Ralph Lauren polo shirt.

The store opened today (Friday June 23) – for regular updates head over to their official Instagram @brother2brothersheffield.

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