After the likes of Billie Eilish and Fontaines DC were seen proudly showcasing their garms, Sheffield-based brand Made by Atelier continues to grow – transforming a new warehouse into a bold DIY space where fashion, music, art and activism collide.
In a repurposed warehouse just off Earl Street, an exciting new venue is flying the flag for cutting-edge fashion, art and music in the region. Made by Atelier, the Sheffield-based brand founded by Morgan Sidle, has transformed its new home into more than just a production space. It’s now a multi-use creative workshop, showroom and DIY venue that embodies the ethos of the brand itself: raw, independent and fiercely authentic.
After starting up in Barnsley back in 2021, with just a screen print set-up bought off Facebook Marketplace and a garage space, the brand has steadily grown from a one-man operation into something bigger, bolder and more collaborative. “It’s felt like a natural progression,” Morgan tells Exposed. “This year it’s just been quite phenomenal, really – we’ve been able to take on staff for the first time. We have someone to come in to do e-comms stuff, and we’ve got someone on the sewing machine. It’s not just me anymore, which is exciting.”
Having moved out of a smaller retail unit at Leah’s Yard, the new Earl Street premises offer everything under one roof – from design to production, and now, live events. “That was always the end game,” Morgan says. “Just bring everything into one, which is what I’ve always wanted to do.”
The first big test comes on Saturday 29 November, when the space hosts a music all-dayer in collaboration with events collective One To Another. Featuring live sets from Stone, Humane the Moon, Free Party, Gelder and Only Omar, the night also includes live merch sales and a pop-up Black Friday sale. “It’s not just music – it’s a collaboration,” Morgan says. “Upstairs, we’ll be printing merch for the night, for the bands performing, which is cool.”
Jess, promoter at One To Another, describes their involvement as a natural fit. “I’ve been putting on events for a while, mostly here in Sheffield, and the focus is always the same – it’s about music, community and tying in art and activism. This was the perfect chance to bring those things together.”
Morgan and Jess go back a few years – they first met when she modelled for the brand – and she saw the potential in the warehouse space as soon as it opened. “This could definitely become a cornerstone for fashion and music in the city. You’ll find a lot of places like this in Manchester, where people go every weekend for events, and there’s the potential for this to grow into that.”
Things levelled up fast once major artists – from Fontaines D.C. to Billie Eilish – began wearing their clothes. But it’s not celebrity co-signs that define the brand – it’s values. “We’re not afraid to be political,” says Morgan. “A lot of fashion brands don’t really seem to have a voice anymore. Everyone’s just doing the same stuff. It’s really tame. No one really speaks out.”
That refusal to water things down is core to the label’s appeal. One of its most iconic designs to date is a T-shirt bearing Margaret Thatcher’s face with the slogan ‘British Scum’. “Why not just put it on a shirt?” he shrugs. “Literally wearing it on your sleeve – that’s what I believe in.”
Despite its national and international following, the brand has long had an interesting relationship with its hometown. “We’ve always been more popular in London and Manchester than Sheffield,” Morgan admits. “It’s a bit of a weird one but hopefully that can change a bit.”
And this space might just be part of the solution. With ideas brewing for screenings, exhibitions and fringe stages for next year’s Tramlines, the hope is that the warehouse can become a cultural hub for the city’s people – not just a company HQ.
The long-term vision? Keep moving, keep challenging. “I always take it day by day,” says Morgan. “You never know who’s gonna pop up and be like, ‘Do you want to do this?’ At the moment I’m working on some commissions for Soft Play, which is cool, and there are always things in the pipeline. But for the next three or four years, this place is a good stepping stone.”
Tickets for the Atelier x One To Another all-day music can be purchased from madebyatelier.com
@madebyatelier
73 Earl St
S1 4PY
